About Us
Our Story
Before we helped entrepreneurs and businesses grow through digitalization and tech, we built software – lots of software.
Software for the companies we worked for, software for startups we founded, software for startups our friends founded, software for clients who asked us to integrate their own development teams, software for clients who needed us to take over for a freelancer who had disappeared, and the list goes on.
Each one these scenarios required
- Different skillsets
- Different approaches
- Different workflows
- Different needs
- Different technologies
All centered around the same problem: digitalization.
We quickly realized how valuable and essential this concept had become for businesses, whether they knew it or not, because it significantly improved five crucial variables:
- – It saved time
- – It saved costs
- – It reduced errors
- – It increased client satisfaction and retention
and most importantly:
- – It increased client handling.
This is why we decided to focus on this one mission
Helping businesses translate their requirements into digital solutions that could help them achieve all the above and more, without having to become a code factory.
On our quest to achieve our goal, we immediately saw the frustrations businesses have with development agencies:
- – they were drowned in tech-speak
- – they were restricted in the features they’d get – without any convincing explanation provided.
- – they had to know exactly what they wanted and would receive a take-all or leave-all quote
They were dealing with executors rather than collaborating fruitfully with experts who understood their needs, their budget, and gave them proposals accordingly.
It was either that, or trying to adapt to generic tools that simply didn’t fit their workflow
It was either that, or trying to adapt to generic tools that simply didn’t fit their workflow
That’s why we invest so much time in understanding your business and workflow to build tools that fit perfectly.
- – We simplify your process, we don’t complicate it.
- – We adapt to you — in all the ways that entails, not the other way around.
- – We tailor-make everything and collaborate with you flexibly to make something you can feel relieved to use.